Responsibilities:
- Development and launch of advertising campaigns in social networks and search engines;
- Target and customize campaigns to narrow and wide audiences;
- Launch of contextual and display advertising in Yandex.Direct and Google AdWords systems;
- Tracking and analysis of the effectiveness of advertising campaigns and ads, adjustment and operational optimization of advertising materials, if necessary;
- Monitoring campaign metrics and traffic analysis in Yandex Metrica and Google Analytics systems;
- Preparation of reports and analytical reports on advertising campaigns;
- Work on increasing the number of subscribers in VK, Facebook, Twitter (without cheats);
- Working with partner communities in VK (buying ads, preparing posts, monitoring execution, working with comments);
Requirements:
- 2+ years of experience working with VK, Facebook and Twitter with a professional audience;
- Understanding what B2B is and the cycle of “long” selling a complex product;
- Ability to promote communities in a "long" period without cheating;
- Experience in setting up targeting and retargeting (remarketing) campaigns in social networks and search engines;
- Ability to track traffic and model attribution;
- Knowledge of web analytics tools (Google Analytics, Yandex.Metrica), setting goals, events, segments, custom reports;
- Ability to track traffic and model attribution;
- Higher education in marketing, analytics, statistics, sociology will be a plus;
Terms:
- Light, spacious office;
- Tea, coffee, cookies, ping-pong, padded poufs and bean bags;
- Official employment, white salary.
Salary:
from 80,000 rub.