We are looking for a specialist who has experience in independently creating, maintaining and analyzing advertising campaigns
What you have to do:
- create and optimize advertising campaigns in Yandex.Direct;
- conduct in-depth analytics of advertisers' advertising campaigns using Statistics and Yandex.Metrica - analyze traffic sources, costs, achievement of goals (cart, order, call), CR, CPC, CPA, CPO, ROI;
- propose a strategy for optimizing advertising campaigns and all placement in general, taking into account the business objectives of the advertiser;
- prepare analytical reports and argue their proposals in front of customers.
Requirements:
- at least one year of experience with Yandex.Direct;
- experience in assessing traffic efficiency, the cost of attracting a client from different sources (working with analytics systems, including Yandex.Metrica);
- the ability to analyze large amounts of information, suggest hypotheses, test them, draw conclusions and put forward reasoned proposals for optimization;
- proficiency in Excel (formulas, pivot tables, charting), Power Point;
- a great desire to become a guru in the field of contextual advertising and web analytics.
Terms:
- Light, spacious office;
- Tea, coffee, cookies, ping-pong, padded poufs and bean bags;
- Official employment, white salary.
Salary:
from 120,000 rub.